Recent Articles

Psychology of Entrepreneurialism

May 15, 2017

There is more to becoming an entrepreneur than just having a business idea. Ok…so you knew that. But did you also know there is a lot more than just coming up with a great marketing plan and a loan from a bank? I’ve seen so many businesses fail not because they didn’t have a good . . . Learn More

Ready to be an Entrepreneur?

May 12, 2017

Professor Weber and his staff have a business model that will increase your chances of becoming a successful entrepreneur. They can show you how to build on your talents and skills to create a business where you can do what you love. Let them coach you through the process. Share on Social

Content Marketing: It's All About the Story

April 20, 2017

In the early history of humans we would sit around the fire at night and tell tales of myths, gods, and legends. Hunters would tell a story about how they killed the biggest mammoth. Fishermen would tell a story of how they landed the great white whale. Moby Dick is probably a story that has . . . Learn More

Content Marketing Plays Big Role in Social Media

January 4, 2017

Content marketing can be described as the “value” a brand offers in hopes to build a positive association with potential customers. Value from a brand may come in many forms, such as straight facts, training, entertainment, connection, storytelling, coupons, inspiration, or contribution. A blog posted by a member of a brand can provide key details . . . Learn More

Which Sites Get Shared and Tweeted the Most

December 27, 2016

Nine out of ten most shared posts on Facebook is related to the news. However, the most shared Facebook site is not a news organization, it called Playbuzz. What is Playbuzz? Playbuzz has several pages like Playbuzz Entertainment, Playbuzz Smart, and Playbuzz Cute. You know when you are at happy hour and someone says “This . . . Learn More

Social Media has Revolutionized the News.

June 17, 2015

Social Media has revolutionized “The News” industry. In some ways it has made everyone with a cell phone a journalist and in other ways it has made gathering the news much faster and more complete. Traditional journalist will say something is lost in the era of instant gratification of the news. This article is about . . . Learn More

Reporters are Using Social Media to Enhance Their Journalism

June 10, 2015

Journalist/Reporter Wolf Blitzer – CNN Finding a reporter who enhances their journalism through social media is not a difficult task. Successful reporters are attention seekers and they will gain it by any means possible. Eventually, the reporter’s name and face becomes so recognizable that they create audience bigger than the vehicle they represent. Take Wolf . . . Learn More

Social Media in 2025

May 23, 2015

Social Media in 2025 Social Media in the future will become more specialized to the needs and interests of each audience member. By 2025, social media sites like Facebook, Twitter, Instagram, Reddit, and Pinterest will have adapted their platform for each user so that it would appear by today’s standards that people live in their . . . Learn More

What Role Does Social Media Play in the News?

May 22, 2015

What Role Does Social Media Play in the New? Social media plays a major role in how news is created, collected, communicated, and consumed. One photo or one video can make the news all by itself. The “No-Go Britain” video was an investigation on how England’s disabled citizen traveled on the local transportation. The news . . . Learn More

Topics in Marketing

May 22, 2015

Target Market versus Mass Marketing Target marketing is when a marketer decides to break down the entire potential customers into smaller more homogeneous segments. The marketer usually divides the segments in geography, demographic characteristics, psychographic characteristics, and behaviorists. By doing so, the marketer can adjust the marketing mix strategies to help meet the needs of . . . Learn More

Most Engaging News Article This Week

May 22, 2015

Most Engaging News Article This Week In the news this week, we had earthquakes in Nepal, train wrecks in Philadelphia, tornadoes in Texas, and snow in Iowa. But I chose the one article that may not make it in the top 20 news items in any given day. I chose an article about pretty girl, . . . Learn More

Ready to Start a Business?

September 16, 2014

Starting a business can seem risky, costly, and time consuming, right? Many of my clients, students, and friends tell me that they would love to operate their own business except they say things like: I can’t afford it right now. What if I fail?  Where will that leave me? My spouse is not 100% behind . . . Learn More
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