Which Sites Get Shared and Tweeted Most on Facebook and Twitter?
Facebook’s Most Shared Sites
Nine out of ten most shared posts on Facebook is related to the news. However, the most shared Facebook site is not a news organization, it called Playbuzz. What is Playbuzz?
Playbuzz has several pages like Playbuzz Entertainment, Playbuzz Smart, and Playbuzz Cute. You know when you are at happy hour and someone says “This app tells me if I were an animal, I would be most like a Panda.” Then another person says, “Ooh…ooh…do me!” You go through a short survey and the app uses algorithms to link you up with an animal with similar statistics. They have hundreds of topics. Playbuzz proudly can say they have the most engaging and shared content in social media.
The rest of the top 10 are all news organizations. Huffington Post leads by provided quality in depth articles about what is trending in the news. It is usually a photo, not a video that lures people into the article. Topics range from business, politics, world, food, relationships, and social issues.
Buzz Feed is popular because they differentiate themselves by publishing “off the wall” type content. They may post celebrity news, interesting tidbits, or something extremely outrageous. Compared to Huff Post, Fox, and BBC, you would say that Buzz Feed is more “quirky”. However, I salute their efforts because they have found a way to break through all of the clutter and provide content that people are willing to share.
Rounding out the bottom part of the Top 10 Most shared content on Facebook is mostly major news organizations like FOX News, NBC News, New York Times and BBC.
Each has their differentiated value. Fox News publishes top news stories of the day but also attract fans with a political fervor. NBC News is the same way and will show more of the social issues in the content they cover. The Guardian, Mail On-line, and BBC news are published from the United Kingdom and cover UK news and world news. Each UK publisher distinguishes themselves by diving into the story behind the scenes. The UK news organizations are very good at showing how the news is affecting the people and eventually “me”.
Twitter – Most Retweeted Sites
I wonder if the founders of Twitter knew what kind of impact Twitter would have on the distribution of the news. The Top 10 retweeted sites on Twitter are all news organizations.
Facebook is a place to visit in the evening when you have more time to relax and enjoy the reading about the news. However, Twitter can deliver news that is important right now. It is no wonder that journalists, business people, sports enthusiasts, and news junkies engage on Twitter because it is the medium to deliver the news with the greatest amount of reach in the shortest amount of time.
BBC World News has the most retweeted news stories because of the content in the stories. BBC doesn’t just deliver the facts. They also include in depth analysis and how it could affect the reader.
Mashable does a very good job at enticing their followers with headlines then clicking “on.mash” which takes you to the article. Mashable also uses photos and videos to engage their reader.
Huffington Post only uses photo and headlines to engage their followers, no videos. The value with Huff Post is the credibility of the content of the stories and details that no other news organizations can uncover. Huff Post may not be the best a publishing the most recent news but they are the best at giving you’re the full story.
Bleacher Report delivers up to the minute sports news on each of the major sports. Bleacher Report Twitter news feeds are the first place followers would read about Lebron James moving back to Cleveland and Minnesota Timberwolves pulling the first round draft choice in the lottery. The Bleacher Report will be the first to announce if some player has been traded or injured. This kind of content would not be published by any of the other Top 10 news organizations. This is what gives the Bleacher Report their differentiated value.
Finding a reporter who enhances their journalism through social media is not a difficult task. Successful reporters are attention seekers and they will gain it by any means possible. Eventually, the reporter’s name and face becomes so recognizable that they create audience bigger than the vehicle they represent.
Take Wolf Blitzer for example. CNN’s current political lead journalist, Wolf Blitzer, began his career in Israel reporting for Reuters news agency long before any social media. Speaking fluid Hebrew and Arabic, Wolf found himself in the public limelight by getting the opportunity to ask leaders in Egypt and Israel very controversial questions. He was one of the first to report the peace accord between President Begin of Israel and The Egyptian President Anwar Sadat.
Wolf Blitzer always found a way to stay in the headlines himself. In 1986, he became known widely in the U.S. as the reporter who interviewed Jonathan Pollard who was tried for spying for Israel. The interview was televised on national television which made him even more recognizable.
In 1990, Blitzer moved to CNN and spent a month in Moscow. He was the first to visit and report on the KGB headquarters. Again, Blitzer was making the news by being the first to report it.
Wolf Blitzer has covered the Oklahoma City bombing, 911, and numerous presidential elections. He has become one of the most well-known and trusted journalist in the news today.
Wolf will tweet breaking news three – five times per day and sometimes on weekends. On the site itself, he writes, “Yes, I write my own tweets.”
Wolf will post photos, videos, and headlines and makes very good use of hastags and links. Sometimes he will scoop himself on Twitter before he conducts he television show. Why would he do such a thing? Wolf understands that a lot of his followers want the headline news now and the details later. In the 140 characters he has available on Twitter he writes the headline which piques people’s interest and tells people to watch his show at 5:00 to get more details.
Wolf Blitzer has adapted very quickly over the years to deliver the news to his followers. In the 70’s he worked in newspapers, wrote books in the 80’s, began cable news in the 90’s and finally adapted to social media news in the 2000’s.
By incorporating social media with cable, satellite and print Wolf Blitzer is able to reach more people. Social media compliments the other media best because it reaches people wherever they are at that moment. The news is delivered via Twitter when the consumer is at an airport, hotel lobby, office, or waiting at a stop light. Twitter also has the biggest advantage of all. Twitter allows people to engage in conversation and offer feedback to Wolf. Occasionally Wolf will respond to clarify or let his followers know that he is listening.
To be the leader in the news you have to be present in all of the major news platforms. The biggest source for news for people ages 18-35 is social media. So in order to reach this age group, Wolf needs to use the medium in which the audience uses. And in this case he does very well.
Social Media in the future will become more specialized to the needs and interests of each audience member. By 2025, social media sites like Facebook, Twitter, Instagram, Reddit, and Pinterest will have adapted their platform for each user so that it would appear by today’s standards that people live in their own universe. Parents in 2025 won’t be complaining about their children spending too much time texting but complaining that their son or daughter seldom steps out of their own self-made virtual-world.
Social Media and the News will compete to maintain their share of the audience. Young adults are already getting most of their news from social media. Facebook, Twitter, Instagram, Reddit, and Pinterest will continuously tweak their services to make their content more engaging. So therefore, social media platforms are really fighting for share of the audience’s engagement. Advertising with social media in the future will have much more of an impact than traditional advertising because the audiences are engaged not just watching it passively.
Individual users of social media will gradually only expose themselves to news that affects them. The thought process may sound like this. “How does a train wreck in Philadelphia affect my life here, right now? Social media platform algorithms already can predict what news you are interested in. Big data collectors like Google, Facebook, Twitter, Apple, and Verizon already share this data with advertisers and with 10 more years of data the future platforms will be even more equipped to predict exactly what you will need to keep you engaged. The biggest justification for advertising rates today are CPM (Cost per Mil), Reach, Frequency, pay per clicks or impressions. In 2025, the number one ad rate justification will be the platform who can keep their audiences engaged the longest. In fact, by 2025 social media platforms will have an engagement meter to measure the intensity level of the user.
We think our lives are busy now and that there is no time to do all of the things we want to do in our lives. In 2025, people will be exposed to new endeavors and want to try to include this into their lives. The thought process may sound like this. “I want a successful career, happy family, loving wife/husband, great health, lots of friends, secure financial investments, travel, and have no stress.” To make all of this happen, people will demand products and services that help them become very organized and focused. The news that is related to their individual needs and interests will get priority and therefore capture the users’ attention and involvement. Individual social media platforms will connect advertisers with potential customers by using multiple regression analysis and correlation analysis that have become very good predictors of human needs. When a consumer behaves differently then the formula predicted, the formula will automatically adjust.
In 2025, consumers’ watches, clothes, and cell phones will be able to detect when you are tired, hungry, thirsty, stressed, and low on iron. Imagine getting a text from your favorite restaurant that says they have chicken dumplings on special today, right after you receive a text that says your blood sugar is low. Wall Street Journal published an article in May 2015 about Under Armour inventing electronic wear to help athletes.