Which Sites Get Shared and Tweeted Most on Facebook and Twitter?
Facebook’s Most Shared Sites
Nine out of ten most shared posts on Facebook is related to the news. However, the most shared Facebook site is not a news organization, it called Playbuzz. What is Playbuzz?
Playbuzz has several pages like Playbuzz Entertainment, Playbuzz Smart, and Playbuzz Cute. You know when you are at happy hour and someone says “This app tells me if I were an animal, I would be most like a Panda.” Then another person says, “Ooh…ooh…do me!” You go through a short survey and the app uses algorithms to link you up with an animal with similar statistics. They have hundreds of topics. Playbuzz proudly can say they have the most engaging and shared content in social media.
The rest of the top 10 are all news organizations. Huffington Post leads by provided quality in depth articles about what is trending in the news. It is usually a photo, not a video that lures people into the article. Topics range from business, politics, world, food, relationships, and social issues.
Buzz Feed is popular because they differentiate themselves by publishing “off the wall” type content. They may post celebrity news, interesting tidbits, or something extremely outrageous. Compared to Huff Post, Fox, and BBC, you would say that Buzz Feed is more “quirky”. However, I salute their efforts because they have found a way to break through all of the clutter and provide content that people are willing to share.
Rounding out the bottom part of the Top 10 Most shared content on Facebook is mostly major news organizations like FOX News, NBC News, New York Times and BBC.
Each has their differentiated value. Fox News publishes top news stories of the day but also attract fans with a political fervor. NBC News is the same way and will show more of the social issues in the content they cover. The Guardian, Mail On-line, and BBC news are published from the United Kingdom and cover UK news and world news. Each UK publisher distinguishes themselves by diving into the story behind the scenes. The UK news organizations are very good at showing how the news is affecting the people and eventually “me”.
Twitter – Most Retweeted Sites
I wonder if the founders of Twitter knew what kind of impact Twitter would have on the distribution of the news. The Top 10 retweeted sites on Twitter are all news organizations.
Facebook is a place to visit in the evening when you have more time to relax and enjoy the reading about the news. However, Twitter can deliver news that is important right now. It is no wonder that journalists, business people, sports enthusiasts, and news junkies engage on Twitter because it is the medium to deliver the news with the greatest amount of reach in the shortest amount of time.
BBC World News has the most retweeted news stories because of the content in the stories. BBC doesn’t just deliver the facts. They also include in depth analysis and how it could affect the reader.
Mashable does a very good job at enticing their followers with headlines then clicking “on.mash” which takes you to the article. Mashable also uses photos and videos to engage their reader.
Huffington Post only uses photo and headlines to engage their followers, no videos. The value with Huff Post is the credibility of the content of the stories and details that no other news organizations can uncover. Huff Post may not be the best a publishing the most recent news but they are the best at giving you’re the full story.
Bleacher Report delivers up to the minute sports news on each of the major sports. Bleacher Report Twitter news feeds are the first place followers would read about Lebron James moving back to Cleveland and Minnesota Timberwolves pulling the first round draft choice in the lottery. The Bleacher Report will be the first to announce if some player has been traded or injured. This kind of content would not be published by any of the other Top 10 news organizations. This is what gives the Bleacher Report their differentiated value.