Month: May 2015

Social Media in 2025

Social Media in 2025

Social Media in the future will become more specialized to the needs and interests of each audience member. By 2025, social media sites like Facebook, Twitter, Instagram, Reddit, and Pinterest will have adapted their platform for each user so that it would appear by today’s standards that people live in their own universe. Parents in 2025 won’t be complaining about their children spending too much time texting but complaining that their son or daughter seldom steps out of their own self-made virtual-world.

http://www.businessinsider.com/the-future-of-social-media-marketing-2013-9

Future-social-n_article
Photo Credit: urschard.org

Battling for Share of Engagement

Social Media and the News will compete to maintain their share of the audience. Young adults are already getting most of their news from social media. Facebook, Twitter, Instagram, Reddit, and Pinterest will continuously tweak their services to make their content more engaging. So therefore, social media platforms are really fighting for share of the audience’s engagement. Advertising with social media in the future will have much more of an impact than traditional advertising because the audiences are engaged not just watching it passively.

Mini-Universe

EngagementMeter-WPA-web-E2
Photo credit: workpointaverage.com

Individual users of social media will gradually only expose themselves to news that affects them. The thought process may sound like this. “How does a train wreck in Philadelphia affect my life here, right now? Social media platform algorithms already can predict what news you are interested in. Big data collectors like Google, Facebook, Twitter, Apple, and Verizon already share this data with advertisers and with 10 more years of data the future platforms will be even more equipped to predict exactly what you will need to keep you engaged. The biggest justification for advertising rates today are CPM (Cost per Mil), Reach, Frequency, pay per clicks or impressions. In 2025, the number one ad rate justification will be the platform who can keep their audiences engaged the longest. In fact, by 2025 social media platforms will have an engagement meter to measure the intensity level of the user.

http://www.dailymail.co.uk/sciencetech/article-2216189/Do-live-Matrix-researchers-say-way-prove-do.html

I am too busy!

We think our lives are busy now and that there is no time to do all of the things we want to do in our lives. In 2025, people will be exposed to new endeavors and want to try to include this into their lives. The thought process may sound like this. “I want a successful career, happy family, loving wife/husband, great health, lots of friends, secure financial investments, travel, and have no stress.” To make all of this happen, people will demand products and services that help them become very organized and focused. The news that is related to their individual needs and interests will get priority and therefore capture the users’ attention and involvement. Individual social media platforms will connect advertisers with potential customers by using multiple regression analysis and correlation analysis that have become very good predictors of human needs. When a consumer behaves differently then the formula predicted, the formula will automatically adjust.

Biorhythms 

Photo Credit: Commons.Wiki
Photo Credit: Commons.Wiki

In 2025, consumers’ watches, clothes, and cell phones will be able to detect when you are tired, hungry, thirsty, stressed, and low on iron. Imagine getting a text from your favorite restaurant that says they have chicken dumplings on special today, right after you receive a text that says your blood sugar is low. Wall Street Journal published an article in May 2015 about Under Armour inventing electronic wear to help athletes.

 

http://www.wsj.com/articles/under-armour-looks-to-get-you-wired-with-its-apparel-1425061081

 

 

 

 

Filed under: Recent Articles, Uncategorized

What Role Does Social Media Play in the News?

What Role Does Social Media Play in the New?

Social media plays a major role in how news is created, collected, communicated, and consumed.

One photo or one video can make the news all by itself. The “No-Go Britain” video was an investigation on how England’s disabled citizen traveled on the local transportation. The news started with asking questions in social media and the stories started flooding in. There was such an interest on the topic that the impact became news itself. The news surrounding the video created such a buzz so the same journalists are expanding the story to “No-Fly Britain”. I wonder if they will get the same reaction.

The job of the journalist hasn’t changed. Their job is to deliver the relevant news of today to its audiences. But what is relevant? How is a journalist supposed to know what topics people want to know about? Social media is the answer, specifically Twitter. Journalist use social media to listen to what other journalist are talking about and what types of content is engaging their audiences. The BBC video presented how journalists know when their audiences are using social media. They said their audiences use social media in the morning and in the evening. Facebook is used mostly in the evenings when people relax. Twitter is used during the day to gain access to news happening at that second.

The most interesting “take-away” from the “8 Takeaways about Social Media News” is that getting news on Facebook is an incidental experience. This means people learn about events of the day only because one of the friends thought it was interesting and decided to share the post. If that one friend did not share the news post than the Facebook user would be unaware of the event.

It doesn’t surprise me that journalists use Twitter the most. Audiences expect their number one journalist to be aware of a major event and rely on them to dissect the details.   The most efficient means for doing this for a journalist is to use Twitter. Twitter is particularly equipped to deliver micro bits of information. A journalist can receive and re-distribute the information very quickly. Than promote the TV, radio, or Newspaper article by saying, “Learn more about today’s event on my show tonight at 8:00”.

Each picture on “Skidrow” told a story about individuals living on the street. It was quite sad. But after viewing 10-15 other pictures on Instagram a much bigger story arose. After a while you realize that these are ordinary people who are not that much different than me. The entire site presented a much different “feel” than just one entry by itself.

FB Newswire can serve as a great resource for journalists who redistribute the news to their audiences. A small town newspaper does not have the resources to send reporters to national events. Nor can one news reporter cover so many different topics in one day. FB Newswire can deliver the breaking news and offer the main details, which might be just what the local journalist needs.

Filed under: Recent Articles

Topics in Marketing

Target Market versus Mass Marketing

Target marketing is when a marketer decides to break down the entire potential customers into smaller more homogeneous segments. The marketer usually divides the segments in geography, demographic characteristics, psychographic characteristics, and behaviorists. By doing so, the marketer can adjust the marketing mix strategies to help meet the needs of the customers better than their competitor’s. The Corvette is an example of a brand that targets specifically educated males between the ages of 45 and 60 with larger disposable incomes.

Mass Marketing might be employed by Coca Cola in which they try to sell the same product to a large mass of people with very little adjustments to the marketing mix. Evidence of this is when you see Coca-Cola commercials on TV with polar bears. This is meant to appeal to several segments of the market.

Where does Social Media belong in the Marketing Mix?

Product

Price

Place

Promotions:

  1. Personal Selling
  2. Sales and Trade Promotions
  3. Advertising
  4. Public Relations/ Publicity
  5. Social Media Marketing

Social Media Marketing has replaced direct marketing as one of the elements of the Promotional Mix. But a marketer cannot directly categorize Social Media as a function all by itself. Social Media Marketing must be interwoven with the other elements in the Promotional Mix and create an Integrated Marketing Communications – where all outward communications by a company communicates one unified message.

Publix Super Markets (since 1930) has marketed themselves into the communities of Florida, Georgia, Alabama, and now Tennessee. They are not the largest grocery store in the nation but one of the most respected. In 2000, competitors Albertson’s and Winn-Dixie entered the southeastern market stealing some market share from Publix. However, Publix concentrated on customer service, clean stores, and quality products and slowly Albertson’s and Winn Dixie closed their doors.

Publix’s biggest competitors today come more from discount stores like Wal Mart and Target. Target and Wal Mart’s massive buying power affords them the opportunity to offer lower prices and gain a competitive advantage.

A much smaller competitor of Publix is the local Hispanic grocery stores called Bravo. Bravo sells items specifically to the Hispanic market. Bravo’s efforts must be working because Publix has opened their own Hispanic grocery store called “Sabor”.

– See more at: http://webber.edu/topics-in-marketing/#sthash.MLKkD97l.dpuf

Filed under: Recent Articles

Most Engaging News Article This Week

Most Engaging News Article This Week

In the news this week, we had earthquakes in Nepal, train wrecks in Philadelphia, tornadoes in Texas, and snow in Iowa. But I chose the one article that may not make it in the top 20 news items in any given day. I chose an article about pretty girl, a 27 year old blond from Kentucky, who got skin cancer from too much tanning.

Photo credit: Twitter

I received the article via WDBO 96.5 FM in Orlando on their Twitter feed. WDBO credited Twitter for the photo but received the photo and comments straight from Tawny Willoughby’s Facebook post. Apparently this 27 year old grew up with a tanning booth in her home and tanned more than five days per week.

Tawny posted the picture on Facebook and said, “If anyone needs a little motivation to not lay in the tanning bed and sun here ya go!” These photos have gone viral and retweeted 10,210 times.

The story engaged me because this could happen to me. I love to jog in the middle of the afternoon throughout the year and I live in Orlando.

After seeing this I will sure put on sun block and change my running schedule to 10:00 p.m. I may even carry an umbrella. My neighbors may laugh, but I don’t want this to happen to me.

The article is a short story with very little details. It did not need to be a lengthy story for me to get the message. The photo tells most of the story by itself.

The article was written by Samantha Jordan and uses common journalistic practices. Here is the original sentence

By Samantha Jordan (Links to an external site.)

“One woman wanting to raise awareness of the dangers of tanning beds took to social media and posted a grisly photo of her bloody, blistered face after her own skin cancer treatment.”

The photo clearly captures your attention and Samantha’s first sentence gives you the bulk of the story in one sentence. The first sentence draws the reader in and makes you wonder what caused this situation and how is the victim doing today.

It turns out the victim is alive and well. She is now 27 years old and a mother of a 3 year old. Consequently, she continues to have melanoma skin cells removed annually.

The message is clear to me. “Stay out of the sun!”

– See more at: http://www.news965.com/news/news/local/frequent-tanner-shares-graphic-skin-cancer-selfie/nmFfj/#sthash.NwH8U6Ov.tXt5RryA.dpuf

Filed under: Recent Articles