Social Media in 2025
Social Media in the future will become more specialized to the needs and interests of each audience member. By 2025, social media sites like Facebook, Twitter, Instagram, Reddit, and Pinterest will have adapted their platform for each user so that it would appear by today’s standards that people live in their own universe. Parents in 2025 won’t be complaining about their children spending too much time texting but complaining that their son or daughter seldom steps out of their own self-made virtual-world.
Battling for Share of Engagement
Social Media and the News will compete to maintain their share of the audience. Young adults are already getting most of their news from social media. Facebook, Twitter, Instagram, Reddit, and Pinterest will continuously tweak their services to make their content more engaging. So therefore, social media platforms are really fighting for share of the audience’s engagement. Advertising with social media in the future will have much more of an impact than traditional advertising because the audiences are engaged not just watching it passively.
Individual users of social media will gradually only expose themselves to news that affects them. The thought process may sound like this. “How does a train wreck in Philadelphia affect my life here, right now? Social media platform algorithms already can predict what news you are interested in. Big data collectors like Google, Facebook, Twitter, Apple, and Verizon already share this data with advertisers and with 10 more years of data the future platforms will be even more equipped to predict exactly what you will need to keep you engaged. The biggest justification for advertising rates today are CPM (Cost per Mil), Reach, Frequency, pay per clicks or impressions. In 2025, the number one ad rate justification will be the platform who can keep their audiences engaged the longest. In fact, by 2025 social media platforms will have an engagement meter to measure the intensity level of the user.
I am too busy!
We think our lives are busy now and that there is no time to do all of the things we want to do in our lives. In 2025, people will be exposed to new endeavors and want to try to include this into their lives. The thought process may sound like this. “I want a successful career, happy family, loving wife/husband, great health, lots of friends, secure financial investments, travel, and have no stress.” To make all of this happen, people will demand products and services that help them become very organized and focused. The news that is related to their individual needs and interests will get priority and therefore capture the users’ attention and involvement. Individual social media platforms will connect advertisers with potential customers by using multiple regression analysis and correlation analysis that have become very good predictors of human needs. When a consumer behaves differently then the formula predicted, the formula will automatically adjust.
In 2025, consumers’ watches, clothes, and cell phones will be able to detect when you are tired, hungry, thirsty, stressed, and low on iron. Imagine getting a text from your favorite restaurant that says they have chicken dumplings on special today, right after you receive a text that says your blood sugar is low. Wall Street Journal published an article in May 2015 about Under Armour inventing electronic wear to help athletes.